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The community aspect of the site are chat rooms called clubs. The site clearly states that вЂњfirst and foremost, is a celebrity and dress-up siteвЂќ. With a user base of 33 million, obviously there are more than a few of them. Stardoll URL: Age group: 13 to 15 year olds Registered users: 33 million Owner/creator: Stardoll AB Launched: 2004 (as ) This site was created by and for people who enjoy higher end paper dolls. There are public areas to visit for chat and games to play, but chat is the primary focus of this world. Participants can customise their avatars and decorate their virtual hotel room. Habbo Hotel URL: Age group: 10 to 13 year olds Registered users: 135 million as of May 2009 Owner/creator: Sulake Corporation of Finland Launched: January 2001 With 130 million registered users, Habbo Hotel is the largest virtual world/2 D chat room on the internet. The games were simple and easy to understand but still challenging.

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The safety controls in this game were interesting вЂ“ users can choose whether to set chat to pre-selected phrases or free chat. * Massively Multiplayer Online Role-Playing GameД¬lub Penguin URL: Age group: 10 to 13 year olds Registered users: 19 million Owner/creator: Disney Online Studios Canada Launched: October 2005 Although the graphics were 2D, the music and the presence of non-playing characters (NPCs) telling jokes and giving tips combined with lively music and chat made it very lively. There are games to play both on one's own and with others and guilds to join. The avatar customisation area was very complex вЂ“ breed, colour, personality, blends of strengths and weaknesses (see below). Launched: November 1999 This seems more of an MMORPG* than a virtual world. Neopets URL: Age group: 10 to 13 year olds Registered users: 13 million Owner/creator: Neopets,Inc. One of the islands I explored had a museum with educational facts about the art and the artists. The graphics are bright and fun and the characterisations reminded me of the Rug Rats or the Simpsons. Although I could play with other players, I couldn't chat to them freely. Poptropica URL: Age group: 8 to 10 year olds Registered users: 20 million Owner/creator: Pearson Education Launched: September 2007 This felt more like a game than a virtual world.

Participants can customise their avatars, decorate a virtual room and invite others to meet them there, chat and play games. Launched: April 2007 BarbieGirls is tied directly to the appeal of the fashion doll for which it is named. There is some ability to interact with others.Д«arbie Girls URL: Age group: 8 to 10 year olds Registered users: 15 million Owner/creator: Mattel, Inc. If the child completes the item satisfactorily, the parent awards the points and the child can then use the points to choose accessories for his or her avatar. Parents and children set up a list of chores, homework, health, fitness and attitudinal goals and parents assign points values to each item.

Launched: March 2008 Handipoints is aimed at turning chores into a game. Handipoints URL: Age group: 5 to 8 year-old Registered users: 1 million Owner/creator: Handipoints Inc. Notes have been posted on slides for convenience of display as embedded slide shows. Information owners and launch dates were sourced from my own research. * Source: Kzero's QuarGraph of virtual worlds Unless otherwise indicated, figures were current as of September 2008. The tour Purpose: review the most popular* virtual worlds to determine what attracts users across age groups and to get a snapshot of what is happening in the genre. Immersive online environment whistlestop tour